Jooyeon Song and David Miró Llopis, two second-year students at Stanford’s Graduate School of Business and co-founders of Mani.Me, are looking to reinvent the manicure experience for millennials. They offer tailor-fitted, 100% gel, ready-to-wear manicures from the comfort of your home. Anyone can download their app, take a few pictures of their hands (with a standardized measurement like a credit card in the background), and voila—goodbye to hours of exposure to toxic chemicals and high costs of nail salons. Their software uses photogrammetry to create individualized 3D models based off of the photographs you send in to create gel “stickers” for your nails. Customers are able to pick from traditional solid colors as well as a marketplace of designs from around the world. And designers are, in turn, able to monetize their designs in a way they were never able to before.

Jooyeon got the idea for Mani.Me when she was frustrated with the time commitment of traditional salon manicures while working in consulting and as a software engineer at Hyundai. She loves having polished nails, but found that her working hours aligned with salon hours, and did not want to commit her limited free time on the weekends for getting manicures, sitting in a salon, doing nothing. She knew there had to be a better way to leverage technology for women who did not want to commit to the traditional salon experience. That’s not to say that the salon isn’t an experience in itself, but Mani.Me offers a five minute alternative for those who do not want to spend the time and money.


After taking several entrepreneurship courses at the GSB and a launchpad class last spring, Jooyeon and David were able to progress their ideas into a brand and begin product development. They then participated in Techstars, a startup incubator, that allowed them to make key strides in their technical work.

With Mani.Me, they hope to make changing your nail design as easy as changing your clothes or makeup. The subscription-based model allows women to get 3-5 sets of nail gels each month for the cost of a single in-salon manicure. By targeting women focused on convenience, affordability, and non-commitment, they appeal to women who do want to diversify their nail game. Think Rent the Runway for nail style—ClassPass for gel mani’s. Mani.Me removes the limitation of choosing a conservative, work-appropriate color and style that will last several weeks from a salon by giving customers the freedom to remove and change their nail designs at their own convenience.

Their beta is opening this month, with a projected official launch in April. In the future, Mani.Me hopes to expand their product line to include pedicures, and even potentially leverage their technology to other beauty services as well.

By: Katharine Rubin

Photography By: Cathy Wang